Sr. Director, External Communications

Location US-IL-Chicago
Job Type
# of Openings Remaining
Up to 25%

Position Summary

Aspen Dental Management, Inc. (ADMI) is one of the largest and most trusted retail healthcare business support organizations in the U.S., supporting 15,000 healthcare professionals and team members at more than 1,000 health and wellness offices across 46 states in three distinct categories: Dental care, urgent care, and medical aesthetics. Working in partnership with independent practice owners and clinicians, the team is united by a single purpose: to prove that healthcare can be better and smarter for everyone. ADMI provides a comprehensive suite of centralized business support services that power the impact of four consumer-facing businesses: Aspen Dental, ClearChoice Dental Implant Centers, WellNow Urgent Care and Chapter Aesthetic Studio. Each brand has access to a deep community of experts, tools and resources to grow their practices, and an unwavering commitment to delivering high-quality consumer healthcare experiences at scale. 


As a reflection of our growth we have an exciting opportunity for a dynamic, Senior Director of External Communications to help tell ADMI’s story.


The Senior Director, External Communications will contribute to the development and implementation of strategic communication initiatives that will support build ADMI’s brands with a heavy emphasis on the Aspen Dental brand and help protect the company’s reputation.


This individual will report into the SVP of Communications and Social Media, joining an integrated marketing team that is responsible for all aspects of marketing and customer experience.


The ideal candidate is both strategic and hands on, knowing today is the day to make an impact. The candidate will develop and drive high-impact annual plans while managing day-to-day media relations and agency management. This is a high growth, high-paced environment and an opportunity to truly help and support a growing external communications function.


  • Oversee the development of and implementation of a centralized external communications strategy that raises awareness of and builds the reputation of Aspen Dental and WellNow brands, including increasing understanding of the ADMI support business model
  • Champion the Aspen Dental and WellNow employment brands as we continue to build an industry-leading recruitment marketing and communications function
  • Work closely with other communications teams leaders to ensure external activities are coordinated with broader business communications strategies and initiatives
  • Partner with SVP of Comms. and Director of Social Media to actively manage the company’s online reviews strategy
  • Oversee and direct media relations strategy, including development of story angles and content to secure a regular cadence of national, regional and local media coverage for Aspen Dental dentists/WellNow clinics, news, and the brand
  • Serve as spokesperson on behalf of Aspen Dental practices and ADMI, as appropriate
  • Manage day-to-day contact with public relations agency to provide strategic direction, facilitate earned coverage and provide strategic guidance
  • Leverage existing relationships with local (CHI) and national outlets, as well as build strong working relationships with key media, including business, consumer healthcare, and industry trade outlets
  • Maintain a deep understanding of the external market and healthcare industry with the ability to identify issues developing both internally and externally that have the potential to impact our reputation. Recommends and oversees implementation of communication strategies to anticipate and respond to issues.
  • Help to secure media opportunities for the ADMI Executive Leadership Team and manage their participation in these events
  • Partner with the SVP of Communications and Social Media in defining what success looks like for communications, including the development of measurements, timelines and monitoring
  • Take ownership of building a strategy to highlight ADMI’s current social responsibility programs including, the Healthy Mouth Movement and also identifying new opportunities to increase the potential for National media coverage
  • Build and grow relationships with key industry groups (Association of Dental Support Organizations, Dentists for Oral Health Innovation)
  • Serve as a point of contact for communications during the management of an issue or crisis
  • Manage incoming consumer and trade media inquiries in conjunction with the public relations agencies
  • Lead communications strategy and execution for significant company business ventures, partnerships and M&A activity

Minimum Education and Experience

  • 8-10 years of experience in public/media relations and perception/issues management demonstrating high personal credibility with the media and with influencers
  • Successful track record in managing media relations in a fast-paced, rapidly changing environment
  • Results-oriented individual who is strong at getting into the details and delivering results under tight deadlines and high expectations
  • Tech savvy individual who is innovative and understands channels through which stakeholders gather information, including a good understanding of new media and digital
  • Proven ability to translate trends, opportunities, themes, insights and organizational needs into actionable plans
  • Strong editing abilities and deep experience developing content strategy and bringing it to life
  • Excellent writing, verbal communication and listening skills
  • Demonstrated success in leveraging social media strategies to drive overall communications strategic objectives
  • Excellent project management skills
  • Strong team player who is highly collaborative and a hands-on doer
  • Proven experience in developing timelines and budgets, and meeting those milestones
  • B.A. or B.S. degree required, specialization in communications, journalism, public relations or related field preferred
  • Knowledge of and familiarity with health care and retail trade and consumer media are pluses


About Aspen Dental Management, Inc. (ADMI)

Aspen Dental-branded practices are supported by ADMI, a dental support organization that provides non-clinical business support to licensed, independent dentists.

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