• Digital Marketing Coordinator

    Location US-IL-Chicago
    Job Type
    Full-Time
    Zip
    60607
    # of Openings Remaining
    1
    Travel
    0%
  • Position Summary

    Aspen Dental Management, Inc. (ADMI) is a leading dental support organization that provides non-clinical business support services to independently owned and operated Aspen Dental offices in 36 states. Our purpose? To care for the people who care for the patients, providing expert business support to the largest, fastest-growing branded network of dental practices in the country. This model makes it easier for independent, licensed practitioners to do what they do best: Care for their patients.

     

    As a reflection of current needs and planned growth we are excited to offer the opportunity to join a dedicated team as a Digital Marketing Coordinator.

     

    The Digital Marketing Coordinator assists in the management and growth of Aspen Dental’s online presence via owned properties, and collaborates with the Search Marketing, CRM and Social teams on cross functional initiatives.  This role provides day-to-day tactical support for all digital programs and campaigns, including but not limited to: landing page design and development, mobile marketing, usability research, A/B testing, quality control testing, and project management.

    Responsibilities

    • Assist with the overall website structure and design, deployment scheduling, version control, and testing procedures.
    • Assist with a content marketing strategy to positively influence customer behavior. 
    • Support website design, standards, guidelines and procedures working in partnership with content owners to enforce editorial policy and corporate identity guidelines.
    • Support digital marketing plans, work with partners to implement campaigns and analyze performance against objectives.
    • Provide project management support in the continuous improvement of web properties and digital development efforts.
    • Utilize research tools (Google Analytics, Qualtrics) to produce trend reports and understand the digital consumer.
    • Recommend and implement additional functionality or enhancements to existing web properties to improve overall site satisfaction.
    • Implement tactics to test and influence consumer behavior with personas, personalization, and A/B testing.
    • Create data-driven insights about visitor behavior using data on traffic patterns, conversion funnel, and navigation behavior.
    • Stay abreast of technology and new developments concerning digital platforms.
    • Partner with internal and external teams to plan and optimize customer journey cross-channel. 
    • Works with the Director and Manager of Digital Marketing to understand the effectiveness of marketing activities and to evolve the marketing plan
    • Coordinate with Information Technology partners to drive digital marketing projects
    • Support Marketing and IT teams on website testing and/or QA testing.

    Minimum Education and Experience

    The person selected for this new opportunity will possess;

    • A. or B.S. degree with a major in marketing, communications or related field with 2+years of experience handling elements of Digital Marketing

    About Aspen Dental Management, Inc.

    Aspen Dental-branded practices are supported by ADMI, a dental support organization that provides non-clinical business support to licensed, independent dentists.

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